New Connector: Adobe Analytics Data Feed

Adobe Analytics Data Feed integration by Fivetran allows users to generate website engagement insights using first-party data, which is crucial in a cookie-less marketing ecosystem. The integration provides more granular and customizable raw data compared to standard data pulls from Adobe Analytics. It also enables quicker transformation of data into insights with its hourly and daily data retrieval times. Users can consolidate and transform their data by mixing Adobe Analytics metrics with other data sources, allowing them to see the impact of website engagement on high-value outcomes like revenue and purchase price. To get started, users need an Adobe Analytics Data Feed account and can set up the connector here. For more technical information about Fivetran's Adobe Analytics Data Feed connector, visit their documentation.