The Difference Between Monthly Active Rows and Total Synced Rows

Fivetran has introduced a consumption-based pricing model based on monthly active rows (MAR). This model allows customers to maximize the value of Fivetran by efficiently capturing changes in data sources and performing incremental upserts. MAR is calculated as Rows at Rest multiplied by Update Rate, which is typically 10-20%. The new pricing model reduces waste caused by multiple row updates and snapshot waste, resulting in a significant reduction in the cost of managing cloud destinations. By understanding the difference between MAR and total synced rows, customers can more accurately predict their Fivetran usage and costs.