Five Reasons to Consider a Modern Data Stack

Fivetran co-founder and CEO George Fraser shares his vision for how data infrastructures will continue to advance as innovators break new ground. He highlights five key developments within the modern data stack (MDS): 1) Automating data integration with a powerful cloud data platform, separating storage and compute with elastic scalability; 2) The rise of cloud-based data warehouses that separate compute from storage, offering better user experience and enhanced performance compared to legacy solutions; 3) Innovations in data transformation tools will grow, with automated pipeline solutions like Fivetran taking care of the "E" and "L" in "ETL," leading to a new category of technologies within the in-data-warehouse transformation ecosystem; 4) Making data actionable by closing the loop between insights from queries and actions taken out in the world, with some exciting use cases including automating payroll and billing, monitoring intrusion detection, and detecting marketing regressions that could save a company millions; 5) The modern data stack will shrink latency time to support new use cases, with fundamentally possible latencies of seconds and tens of seconds.