Cloud Data Warehousing: It's Time to Re-Think Your Data Architecture

Fivetran CEO George Fraser spoke at MicroStrategy World 2019 about the benefits of cloud data warehousing. He argued that cloud data warehouses are fundamentally different and better than on-premise ones, offering elasticity, speed, and cost advantages. Elasticity allows for dynamic resource allocation, while speed is achieved through column-based OLAP systems optimized for aggregate functions typical of business intelligence. The low cost of cloud data warehousing results from the decline in storage and computation costs over the past two decades. Fraser also highlighted the ELT approach, which reduces complexity and labor costs by automating data pipelines and outsourcing them to vendors like Fivetran. Overall, cloud data warehousing offers a simplified business intelligence architecture with significant cost savings and improved performance.