Urgent Announcement for Marketo Users

Marketo's new data retention policy will delete valuable Lead Activity and Campaign Membership data older than 25 months, and high-volume activity data like website visits and clicks will only be stored for 90 days. This change may result in the loss of important customer interaction information, affecting marketing approaches and attribution models. Fivetran offers a solution by replicating full Marketo history and capturing future changes, storing everything in your data warehouse. Companies are advised to take action immediately to prevent data loss.