How to gain faster insights from your Shopify and Klaviyo data

Fivetran introduces a data model that combines Shopify and Klaviyo data, offering more comprehensive insights into customer behavior. While native integration between the two platforms syncs some metrics, it lacks details on campaign conversions and can lead to discrepancies. The new data model uses email addresses and last-touch attribution to join data from both connectors, providing a complete picture of the customer journey. Fivetran's pre-built models do 80% of the data modeling work, allowing users to create customized analyses tailored to their business needs.