How to build data platforms using the modern data stack

This article discusses how Untitled Firm, a company that builds and manages modern data stacks, uses Powered by Fivetran to effortlessly connect to its customer's data and create powerful analytics applications. It highlights the challenges of connecting to external data sources and presents two possible solutions: asking customers for their credentials or allowing them to grant access themselves. Untitled Firm opts for the latter approach using Fivetran Connect Cards, which provides a secure front-end authentication experience for its customers. The back-end architecture involves aggregating raw data with dbt Core and applying custom models for visualization and presentation. This method automates the data onboarding process, enabling Untitled Firm to quickly scale its application and support growing customer needs.