Data integration and the data hierarchy of needs

Data integration is crucial for businesses aiming to master data and analytics. A hierarchical model, similar to Maslow's hierarchy of needs, outlines the progression from raw data collection at the bottom to artificial intelligence and machine learning at the top. The foundation of this model includes data extraction, loading, modeling, transformation, visualization, decision support, business process automation, and AI/ML. Many organizations struggle with prematurely hiring data professionals before establishing a strong foundation in data collection and management. A modern data stack is essential for building this foundation, consisting of a data pipeline, destination (data warehouse), transformation tool, and business intelligence platform. As the organization grows, it's important to promote data literacy across all levels and build robust data architecture to support increased operational use of data. AI/ML implementation depends on capabilities like a modern data stack, mature analytics operations, and infrastructure to support data scientists.