Fivetran vs. Segment Comparison

Fivetran and Segment are two distinct platforms in the data integration space. While Segment is a customer data platform that focuses on aggregating customer events for efficient targeting, Fivetran is an automated data integration tool designed to provide consistent, reliable access to data for analytics organizations. Key differences between the two include their primary focus areas, schemas and APIs support, historical data ingestion, entity relationship diagrams, and marketing sources connectivity. Companies often use both platforms together, with Segment for initial event aggregation and user profile creation, followed by Fivetran to connect marketing sources fed by Segment audiences to their data warehouse.