How Fivetran Found Its Mission and Built Its Culture

Fivetran, a data engineering company founded in 2014, initially developed its first data connector as an extension for their "real" product - a pivot table for big data built on Amazon Redshift. However, the genie escaped the bottle when customers started requesting more connectors and eventually led to Fivetran's focus on building automated data pipelines. The company aimed to solve complex engineering problems related to data replication and has since developed fully automated, fully managed data pipelines for various source types. Their ultimate goal is to be a true piece of infrastructure that can be used as a foundation for other tools in the industry. Fivetran's focus on reliability and quality is evident in their commitment to achieving 99.999% reliability, which requires engineering miracles.