Launching DecisionsCX: Customer engagement with data and AI

Organizations worldwide are shifting towards "next best engagement" strategies, leveraging data analytics and AI to understand individual customer preferences and behaviors. To address this need, LTIMindtree has partnered with Fivetran and Snowflake to launch DecisionsCX, a solution that automates and simplifies data collection, governance, and analysis for enterprises. Key components of DecisionsCX include a single view of the customer, hyper-personalization through AI and ML, a shift to first-party data, and unlocking data-driven decision-making. Benefits of implementing DecisionsCX include establishing a single source of truth for customer data, achieving hyper-personalization, working with compliant data that meets privacy and industry regulations, and improving customer outcomes and business growth through data-driven insights.