How to give marketers a safe, self-serve Customer 360

Data teams often face arduous tasks in handling requests for centralization, movement or integration of data across platforms. This can lead to significant time consumption and financial implications. To address this issue, enabling data democratization is crucial. Balancing data access with compliance is vital as privacy and security considerations become increasingly complex. Centralizing data at scale helps create a single source of truth but also raises concerns about the vulnerability of data once it leaves its home source. The emergence of rogue data teams or shadow analytics can lead to mishandling of sensitive data, making it important to implement a data mesh strategy with improved, secure data access across the organization. Governed data movement is the solution for enabling self-service data access at scale, allowing power users across the company to access data in an efficient and visible manner while maintaining control over data handling. By combining resources, training, technology, and governed data strategies, data teams can safely share their workload with other teams without compromising visibility or control.