Let Data Show the Way Through Uncertainty

The text discusses how Fivetran Inc., a company specializing in data integration and analytics, uncovered an unexpected sales opportunity through data analysis. By investigating their sales figures using Postgres, Salesforce, and their modern data stack of Fivetran, BigQuery, and Looker, they discovered that hundreds of accounts per month were not being accounted for in their Salesforce system. Upon further research, it was found that some of these accounts represented real customers creating real accounts without notification to the sales team, resulting in potential lost annual revenue. The company is now actively making changes in its processes to address this gap and improve overall business operations.