Why Data Teams Should Care About Operational Analytics

Operational analytics is an emerging method that delivers real-time data directly to teams and stakeholders within a company for improved operational efficiency. It differs from traditional analytics by automating the delivery of insights and data models, rather than relying on dashboards or reports. This approach makes it possible for companies to use their data warehouse as a new type of Customer Data Platform, enabling personalized experiences for customers. The rise of operational analytics is expected to create new roles and opportunities within data teams, such as the role of an analytics engineer who focuses on building pipelines that deliver real-time data automatically. With operational analytics, data becomes embedded in every department's operations, making it a vital undercurrent of insights facilitating success across the organization.