For Advanced Analytics, Choose a Column-Oriented Data Warehouse

In a data-driven world where advanced business analytics play a crucial role, Fivetran recommends storing data in a column-oriented warehouse for efficient and speedy results. Columnar warehouses offer significant benefits over row-based alternatives, including dramatic data compression due to the repetition of values within columns and faster query processing times. This is because columnar databases only need to read the values of columns required for processing a given query, avoiding unnecessary memory usage. Fivetran provides secure data pipelines for businesses to sync and replicate data into central data warehouses, enabling deep insights through SQL queries and business intelligence (BI) software tools.