Centralizing Your Data With Fivetran and Salesforce Customer 360

Companies today face the challenge of decentralized data due to the boom in cloud "as-a-service" offerings. Many companies use multiple software packages, creating a multitude of different places where users must go to get their data questions answered. Fivetran offers over 150 connectors to applications and cloud platforms commonly used by modern-day companies, helping to normalize and transform data from various sources into one shared data language stored in a data warehouse like Snowflake, Amazon Redshift, Google BigQuery, or Databricks. This enables cross-platform reporting and the ability to combine Facebook, Google, Twitter ad conversion data with Marketo campaign data set for a unified view of business operations. Salesforce Customer 360 is an all-in-one unified platform that combines various apps like Marketing Cloud, Sales Cloud, Service Cloud, and Commerce into one integrated solution, providing a 360-degree view of customers. Fivetran can also help gather data for ERP, HCM, and collaboration tools to combine all datasets for the sake of BI and reporting.