Aggregate Ad Data With Our New dbt Package

Fivetran has released a new dbt package that consolidates ad spend, clicks, and impressions data from various advertising platforms such as Facebook, Google, Twitter, LinkedIn, Pinterest, and Bing. This unified view of advertising efforts can help businesses understand their marketing mix, identify what's working, and optimize their ad spend. The Modern Data Stack adoption helps get data out of platforms and into cloud data warehouses automatically, making it easier to analyze and gain insights from the aggregated data.