What is AdTech?

AdTech is a crucial component in modern advertising campaigns, enabling brands and advertisers to reach the most significant number of people efficiently. It streamlines the buying and selling of ads and ad space through various tools such as programmatic advertising, demand-side platforms (DSP), supply-side platforms (SSP), ad exchanges, SEM platforms, data management platforms (DMP), agency trading desks (ATD), and ad servers. AdTech differs from MarTech in that it focuses on reaching potential customers through various paid channels on third-party platforms, while MarTech emphasizes organic or owned channels belonging to an organization. The benefits of AdTech include better utilization of ad spend, improved operational efficiency, and granular insights into the marketing funnel.