How to conduct user interviews

The article discusses the importance of user interviews in understanding developers' needs and their "Jobs to be Done" for product design and management teams. It outlines a process developed by DigitalOcean as part of their Developer Landscape project, which includes finding users to interview, preparing for interviews, conducting interviews, analyzing and synthesizing interview results, and distributing those findings within the company. The article also provides tips on how to source participants, prepare for interviews, conduct effective interviews, analyze data, and communicate insights effectively.