Founder Diaries: Startup lessons from Wordfleet

WordFleet is a company that aims to make WordPress hosting easier, faster, and more affordable using modern technologies. Founded by Phillip Elm and Jared Taylor, the company partnered with DigitalOcean to help customers access cloud services without the stress of maintaining backend infrastructure or the price tag of full-service managed hosting solutions. The biggest challenge for WordFleet was sticking with it during the development process, which took four years from ideation to beta launch. One key lesson learned by the founders is the importance of having a clear marketing strategy and understanding their target audience to prevent feature creep.