Executive Lighting Talk: How to scale self-service revenue with community initiatives

The first-ever global virtual conference by Dolphin, called "deploy," took place last Tuesday. It featured speakers from around the world discussing various topics such as personal branding for developers, creating inclusive learning experiences, DevOps in Minecraft worlds, and headless e-commerce. During the event, a session was held on the importance of community initiatives in marketing, emphasizing how understanding customer needs can lead to tailored journeys that result in organic conversions and revenue growth. The focus on self-service solutions and aligning teams to support this approach benefits both customers and businesses by creating a win-win situation with measurable impact on the bottom line.