Why Ryzeo Relies on Real-Time Data for E-Commerce Behavioral Marketing

Ryzeo, an email marketing software company specializing in personalization and cart abandonment solutions for mid-market ecommerce companies, has built its business on the competitive advantages of real-time data using Apache Cassandra®. The company uses DataStax Enterprise to achieve high uptime and reliability while handling massive volumes of customer browsing data efficiently. Ryzeo's automated personalization solutions integrate with various platforms like WooCommerce, Shopify, etc., to help merchants transform their customers' browsing data into sales. The company uses real-time data capabilities to generate intelligent recommendations for each prospective buyer and continually provide clients with updated reporting on the performance of their e-commerce stores. DataStax Astra DB has helped Ryzeo scale its operations, enabling it to send nearly 500,000 emails a month and continue growing alongside its clients.