NRF 2020: What Did We Learn?

Retail is undergoing a significant transformation driven by technology and data. The NRF 2020 conference highlighted this trend, with industry leaders emphasizing the pivotal role of data and technology in reshaping retail business models. Key takeaways from the event include increased use of AI and machine learning to leverage data, digital transformation enabling unique customer experiences, and a shift towards viewing stores as communities rather than just transactional spaces. Retailers are investing in tools that enable them to make sense of their data quickly and deliver stronger customer experiences, leading to more sales.