Macy’s: Right-Now eCommerce at Scale

Macy's transformed into a leading ecommerce site by unlocking the full potential of its data, enabling it to provide customers with real-time, personalized experiences. By utilizing DataStax Enterprise and DSE Analytics, Macy's implemented intelligent category-specific filters and a global recommendation engine, enhancing customer satisfaction and driving growth in average monthly visits. The company's omnichannel catalog, powered by DataStax, allows seamless sales across all channels with rapid response times, catering to the needs of the Right-Now Customer.