Automotive ecommerce, accelerated
The automotive industry is undergoing significant transformations, including a shift from fossil fuels to battery power and automation of factories, as well as supply chain challenges and new disruptors entering the market. However, despite these changes, many parts manufacturers and distributors still use traditional, analog processes for buying and selling auto parts, which can be time-consuming and inefficient. A new accelerator launched by VML Enterprise Solutions, Contentful, and SAP aims to modernize this process with a digital-first experience that mirrors the B2C buying journey, enabling brands to deliver personalized, content-rich experiences across multiple digital touch points and drive more sales and revenue. The Automotive Accelerator offers a seamless, end-to-end digital commerce solution, integrating VML's customer experience and technical expertise, Contentful's intelligent content management system, and SAP's robust commerce capabilities. By digitizing traditional automotive purchasing journeys, companies can streamline operations, manage inventory more effectively, and deliver targeted marketing campaigns that resonate with their audience, ultimately achieving a customer-centered, digital-first transformation.
Company
Contentful
Date published
Aug. 12, 2024
Author(s)
David Blaseby, Mark Bartlett
Word count
1189
Language
English
Hacker News points
None found.