Unlocking Data Value in the Age of AI and Data Streaming

At Current 2024, a conference on data streaming platforms (DSP), Seema Acharya from Mercedes-Benz R&D North America explained how the automotive industry uses DSP to provide personalized experiences for customers. The DSP handles 800 terabytes of data per month and provides businesses with real-time insights into customer needs, reducing time to market significantly. Industry experts shared real-world examples of how a DSP can help businesses convert data mess into valuable assets across various industries. The event also highlighted the rise of data streaming engineers as a new role in software and data professions due to the increasing demand for high-quality, reliable, safe, and discoverable data. Confluent, a company focused on helping businesses unlock the full value of their data, made several key announcements at Current 2024, including client-side field-level encryption, Table API, flexible schema management, AI model inference, private networking for dedicated clusters on AWS, and more. The event also featured discussions on shifting left to improve data processing and governance, as well as insights into the use of data streaming platforms in various industries such as media and finance.