Who won Super Bowl LVI? A look at Internet traffic during the big game

The Super Bowl had significant impact on internet traffic as viewers turned to food delivery services, social media, messaging apps, sports websites, and more during the game. Notably, the Coinbase QR code commercial generated a 14x increase in traffic to their website, while General Motors' Dr. Evil takeover ad drove traffic to a peak of over 400x above baseline. Additionally, Super Bowl advertisers experienced varying degrees of success in driving traffic to their websites, with some experiencing significant increases and others seeing more modest growth.