This holiday's biggest online shopping day was... Black Friday

The 2019 holiday shopping season saw Black Friday as the biggest day for online shopping, followed closely by Thanksgiving Day itself. Cyber Monday ranked fourth in terms of checkout events across Cloudflare's network. Online shopping peaked during the week leading up to Thanksgiving and continued through the weekend into Cyber Monday. The trend showed that consumers felt more comfortable using online shopping as long as they received their purchases by the weekend before Christmas, possibly due to fast shipping options.