The Teams Dashboard: Finding a Product Voice

Alice Bracchi, technical and UX writer for Cloudflare for Teams, discusses the importance of product voice in user experience design. She explains how a consistent, recognizable product voice can enhance user interactions with an interface by creating familiarity and predictability. To develop a unique product voice for Cloudflare for Teams, Bracchi led a series of collaborative brainstorming sessions with various teams within the company to define their product principles and derive a product voice that matches their core values. The resulting voice matrix outlines guidelines for UX writing in terms of content, vocabulary, syntax, grammar, punctuation, and capitalization choices. Bracchi emphasizes the importance of iterating on these principles over time to achieve true consistency throughout the Teams Dashboard.