The Pumpkin Lady Carves Again

The Pumpkin Lady and her husband run the seasonal website Pumpkinlady.com, offering pumpkin carving stencils and accessories for Halloween. They have been in business for 15 years and have gained popularity through their unique designs and exceptional customer service. Jack Berberette, aka "The Pumpkin Hubby," discusses the challenges of running a seasonal website, including competition and search engine ranking issues. He also shares tips on optimizing SEO and preparing a high-volume, seasonal Wordpress site for peak performance during the holiday season. Additionally, he emphasizes the importance of providing an excellent customer experience to stand out in the competitive market. Lastly, Berberette highly recommends using CloudFlare for its performance and security enhancements.