Thanksgiving’s biggest online shopping day was Cyber Monday, but other days were close behind

In November, e-commerce websites experienced significant changes in traffic due to the festive season. Cyber Monday was the most popular day for online shopping worldwide, followed by November 22nd and Black Friday. In the US, Cyber Monday also ranked first, with the first two days of November taking second and third place. The Black Friday week saw a sustained increase in traffic over five days. Mobile internet usage increased towards the end of November, with mobile devices representing 55% of total internet traffic during that time.