SEO Best Practices with Cloudflare Workers, Part 1: Subdomain vs. Subdirectory

In the world of SEO strategies, both subdomains and subdirectories have their merits and trade-offs. While setting up subdirectories is straightforward on basic websites, modern sites often require additional configuration due to various remote services. Subdomain setup, however, is relatively easier for sites hosted on cloud-based platforms. In terms of SEO, Google treats subdomains and subdirectories equally. However, using subdomains can lead to keyword dilution and backlink dilution, which may affect a site's search rankings negatively. Subdirectories, on the other hand, concentrate keywords onto a single domain, boosting root domain authority and leading to better search rankings. For startups or small businesses looking to optimize their SEO, using subdirecties over subdomains is recommended. This approach helps in building stronger root domain authority by concentrating keywords and backlinks on the main domain.