Rejected CloudFlare Logos

In 2011, Matthew Prince, co-founder of CloudFlare, shared how they developed their logo with the help of renowned brand identity designer Lindon Leader. The process involved understanding the company's vision and values, as well as receiving feedback from friends and advisors. Initially, a blue version of the logo was favored, but eventually, the current design with an orange cloud and custom font emerged. The logo has since become versatile and helped define CloudFlare's brand, even inspiring customers to wear it on t-shirts.