How Picsart leverages Cloudflare's Developer Platform to build globally performant services

Picsart, a global digital creation platform, improved the performance of its remote configuration service by moving from a centralized architecture to a globally distributed service built on Cloudflare's Workers and Workers KV storage. This allowed them to significantly improve their performance and drive real business impact. The solution involved data segmentation, immutable updates, optimizing JSON serialization, and client-side connection improvements. As a result, the share of successfully delivered experiments increased from 50% to 85%, with median response times dropping from 1500ms to 280ms globally. Picsart plans to continue leveraging Cloudflare's developer platform for future enhancements and integrations.