It's the Most Wonderful Time of the Year...For Ecommerce Sites

Luxury Link, a luxury travel ecommerce platform, has seen significant growth in online holiday shopping, accounting for almost 25% of total ecommerce sales in 2012. The company's technology needs have evolved over the years to accommodate increased competition and consumer demands for personalized and guided vacation experiences. Tips offered by Chris Holland, Director of Technology at Luxury Link, include focusing on site performance, SEO, business intelligence, merchandising, seasonal relevance, A/B testing, and community engagement. The company has observed a 50% increase in traffic during the holiday season and uses CloudFlare to improve site speed and ensure optimal performance.