Improving customer experience in China using China Express

Global organizations aiming to provide consistent app experiences for users worldwide often turn to Cloudflare's services. In 2021, an upgraded China Network was introduced in partnership with JD Cloud to improve performance for users in China. However, requests to the origin still required travel outside of China. To address this issue, in early 2023, China Express was launched as a suite of connectivity and performance offerings in collaboration with partners like China Mobile International (CMI), CBC Tech, and Niaoyun. One key service is Private Link, an optimized, high-quality circuit for overseas connectivity provided by local partners. This offers more reliable and high-performance connections from China to the global internet. Acme Corp, a global online shopping platform, serves many direct-to-consumer brands primarily through e-commerce channels. Their web performance directly impacts customer engagement and revenue. With 90% of their suppliers based in mainland China, they utilized Cloudflare's China Network to enhance performance and improve suppliers' experience with store backend systems. Despite this, challenges persisted with dynamic content. To resolve these issues, Acme Corp opted for a Private Link service through Cloudflare's local partner CMI. The implementation of China Express resulted in the removal of timeout issues and a significant performance improvement during peak hours. This solution effectively tackles cross-border network congestion and ISP routing challenges faced by global organizations operating within China, leading to enhanced user experience and reduced administrative burdens for IT teams.