Helping build a green Internet

Matthew Prince, co-founder of Cloudflare, shares how the company has become environmentally friendly by design while not originally intending to reduce its environmental impact. Through efficiency and strategic partnerships with ISPs around the world, Cloudflare has managed to make significant strides in reducing carbon output. The company is now committing to be carbon neutral by 2022 and purchasing offsets for all historical carbon emissions from powering their global network. Additionally, they are ramping up deployment of hyper-efficient servers, offering developers a way to optimize for the environment with no additional cost, and working on an open standard to minimize excessive crawl traffic.