Enhancing the Optimizely Experimentation Platform with Cloudflare Workers

Experimentation is crucial in driving business growth, and Optimizely is a leading experimentation platform used by thousands of customers worldwide. When it came time to experiment with reinvigorating their own platform, Optimizely chose Cloudflare Workers. Cloudflare Workers is a globally distributed serverless compute platform that runs across Cloudflare's network of 180 locations worldwide. It allows developers to move decision logic and data into a highly efficient runtime operating in close proximity to end users, resulting in significant performance benefits and flexibility. Optimizely uses Workers to improve performance and increase agility for more complex applications. By hoisting critical logic to the edge with Cloudflare Workers, Optimizely can support many of its use cases while avoiding much of the performance cost associated with traditional client-side A/B testing implementations.