How we treat content as a product

The Product Content Experience (PCX) team at Cloudflare treats content as a product, with the goal of creating world-class content that anticipates user needs and helps build accessible Cloudflare products. By adopting a "content as a product" strategy, the team aligns its work with the product development process, ensuring that developer documentation is ready to publish when new products ship, and that content is updated in response to changes in product UI or the launch of new features. This approach has allowed the content team to maintain accuracy while staying user-focused and shipping content quickly. The open source authoring tools on developers.cloudflare.com have been instrumental in enabling writers and contributors to publish content faster, and the move to Cloudflare Pages has further improved the review and build processes. Overall, adopting a "content as a product" strategy requires buy-in from product managers and engineers but can scale well once established, with everyone focused on supporting the user experience.