Cloudflare's Response to a Privacy Framework

Cloudflare has submitted comments on the National Telecommunications and Information Administration's (NTIA) proposed approach to advance consumer privacy. The company believes that internet infrastructure companies should be part of the conversation about the future of internet privacy, advocating for an accessible yet secure and private internet. NTIA is seeking feedback from stakeholders on a proposed approach to consumer data privacy, while another Department of Commerce agency, the National Institute of Standards and Technology (NIST), has begun a parallel process to develop an enterprise-level voluntary framework that businesses can use to mitigate privacy risks for consumers. Cloudflare supports federal legislation that serves the goals of advancing consumer privacy, protecting innovation, and enabling security research. The company also believes that accountability is essential to raising the bar on consumer privacy protections and suggests creating incentives to support privacy research.