New Consent and Bot Management features for Cloudflare Zaraz

The text discusses the challenges of managing consent online and introduces the Cloudflare Zaraz CMP, which simplifies the process by integrating with third-party tools and scripts on websites while respecting user demands. In April 2023, the platform announced compatibility with Interactive Advertising Bureau Transparency and Consent Framework (IAB TCF) requirements and full support for Google's Consent Mode v2 signals. The text also highlights improvements in bot management within Cloudflare Zaraz, allowing users to fine-tune which requests trigger analytics and conversion pixels. These features are available on all plans, including the free plan, making it easier for everyone to benefit from a faster, safer, and more private way to manage third parties online.