Announcing AMP Real URL

The Accelerated Mobile Pages (AMP) project aims to improve mobile web browsing by using an AMP HTML framework that enables quick loading of web pages. It was initially designed for news organizations and has since become valuable for various other sites, including e-commerce stores and media platforms. However, the use of caches in serving AMP content from locations close to end users can lead to confusion as it may display a URL starting with https://google.com/amp/. To address this issue, Google introduced "AMP Real URL," which allows pages to be stored in an AMP cache and served quickly while retaining the original site's URL. This solution uses Web Packaging and cryptographic proof of the page's origin, ensuring brand protection, easier analytics, increased screen space, reduced bounce rates, and content signing. AMP Real URL is now free for all Cloudflare customers, with support from Google starting today in Chrome browsers.