What is UX Research and Why User Insights are Important

UX research is the practice of studying users' unique motivations and desires to discover actionable insights for improving business strategy, products, and user experiences. It can take various forms such as qualitative or quantitative research, generative or evaluative, attitudinal or behavioral, and moderated or unmoderated. The benefits of UX research include revealing gaps in knowledge, helping make informed business decisions, creating tailored products and experiences, and saving time, money, and resources. A typical user researcher collaborates with designers, product teams, and other stakeholders to study users and provide insights that guide decision-making.