Users Want Conversation; How to Adapt Your Product Design

The future of interfaces and products lies in adapting them to users' needs, much like how people interact with each other. This can be achieved by using natural language for communication, encouraging questions and answers, and making the interactions feel more like high-fidelity conversations. Apps that rely on messaging are currently leading this trend, as they allow users to use Q&A and natural language to understand and obtain desired outcomes. To create adaptive interfaces, developers should segment users based on their state and present the most relevant product experience. This can be done by finding where users diverge most and presenting alternative interfaces based on hypotheses about what the user needs.