Your SaaS Marketing Playbook: Strategies, Metrics, and Checklists

This article delves into effective strategies for B2B SaaS marketing, covering channels such as email marketing, content marketing, product positioning, in-product marketing, and sales enablement. It also discusses key metrics to track, including MQLs, SQLs, PQLs, CLTV, retention rate, CAC, ACV, conversion rates, CTR, and CSAT. Furthermore, it provides a pre-launch SaaS marketing checklist that includes aligning user personas and their journeys, building a launch-specific landing page, streamlining customer onboarding, linking blog content to the landing page, and creating an email marketing flow. The post also outlines a post-launch SaaS marketing checklist, which involves evaluating launch metrics, sealing up leaky funnels, affirming or disproving hypothesis and beliefs, streamlining UX/UI to match user needs, and reworking the go-to-market strategy.