12 SaaS Growth Marketing Strategies That Worked For Real Products

In the highly competitive world of SaaS companies, growth marketing strategies are crucial. Modern product marketing tools help gauge the impact of campaigns across every stage of the user journey. Examples of successful growth strategies include Voxox's tweaking of its onboarding flow to increase customer activation, Slack's freemium model that became irreplaceable, and Kissmetrics' targeted email marketing approach. Other effective strategies involve creating useful tools like HubSpot's Website Grader, implementing partner programs as Xero did, or using social media creatively like Hootsuite did with its Game of Thrones-themed video. By experimenting with new tactics and developing innovative growth strategies, SaaS companies can improve their customer lifetime value and drive real business results.