How to Use Release Notes to Drive Feature Adoption: Best Practices and Examples

Release notes are documentation that inform users about new product features, updates, bug fixes, and other improvements. They play an important role in keeping customers engaged with the product by providing valuable information about its current state. Writing effective release notes involves using simple language, expressing brand personality, including visuals for better impact, maintaining readability, being clear about updates, focusing on users, and delivering them through appropriate channels such as blogs, emails, social media, in-app experiences, etc. Examples of great release notes include Mailchimp's feature announcement, Prosperworks' release notes modal, Amplitude's feature education, Stripe's release note modal, and Figma's launcher.