How to Use Product Usage Data to Increase Engagement and Retention

Product usage is the study of how users interact with a product, offering insights into user behavior and experience. By analyzing product usage data, companies can identify behavioral patterns, adjust their product roadmap, refine features, improve user experience, and increase retention rates. Key metrics to track include churn rate, retention rate, feature usage, time-to-value, usage frequency, engagement score, onboarding success rate, and time spent using the product. Product analytics tools like Heap, Mixpanel, and Amplitude can help extract this data. Segmentation based on product usage data enables more targeted messaging and personalized experiences for users.