Product Updates: How To Effectively Announce Changes Without Annoying Users

Product updates are changes made to a product that aim to improve the user experience. These updates can include new features, bug fixes, UI redesigns, or other improvements. Companies typically gather feedback from users and develop updates based on their needs and wants. Announcing product updates is crucial for keeping customers informed about the latest changes and ensuring they understand how these updates will affect them. There are several channels to announce product updates, such as website banners, in-product notifications, email campaigns, blog posts, and community platforms. It's essential to decide on an update frequency, segment users based on their interests or usage patterns, and keep help documents up-to-date with the latest information. To successfully announce product updates, it's crucial to make each announcement channel-specific, keeping the copy clear and concise. Collecting customer feedback following a product update is also important for continuous improvement. Examples of successful product update announcements include Chameleon's "What's New" page, Levity's monthly product update emails, and Slack's in-app product updates.