Ultimate Guide to Intelligent Product Surveys (with 12 Examples)

A product survey is a set of questions designed to gather valuable user feedback about the state of customer experience. It helps in building a data-centric understanding of users, benefiting both companies and customers. The process involves determining research objectives, finding the right target for your sample, asking the right questions, creating the first draft of your product survey, choosing the right user feedback tools, publishing the survey, iterating and improving it, collecting customer feedback, and evaluating results. There are 12 types of in-product feedback surveys that can be used: NPS Survey (Net Promoter Score), CES Survey (Customer Effort Score), CSAT Survey (Customer Satisfaction), PM Fit Survey (Product-Market Fit), Feature opt-in survey, Beta feedback survey, Churn feedback survey, "Aha!" moment survey, Persona identification survey, Fake door test, Usability study recruitment survey, and Competitor usability testing survey. These surveys help in understanding user sentiment, improving product development, and enhancing the overall customer experience.